Monthly Archives: May 2012

Google Unveils New Metrics for Brand Marketers

Digital marketers praised Google’s new measurement tools, but said they might not go far enough to make display advertising more accountable.

On Wednesday Google said it’s offering the tool, Active View, which is designed to measure whether an ad has actually been viewed.

“This is a way to help advertisers only pay for display ads that are actually seen, and that’s....More>>>

3 Essential Social Media SEO Tips for Advertisers – ad -tech San Francisco

Today I’ll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She’s tasked a panel including Simon Heseltine, Rob Snelland myself to talk about “Modern Search Engine Optimization”.

While SEO is a billion dollar industry, many companies focused on....More>>>