Monthly Archives: June 2012

The Difference Between Vendors and Consultants – Whiteboard Friday

In this week's Whiteboard Friday, we are going to be discussing the differences between vendors and consultants. We are very excited to have Rhea Drysdale in the studio to present on this very insightful topic. Rhea is one of the leaders in SEO consulting services, but she hasn't always been. Nope, she used to be *cough,* a vendor. Now, there's not anything wrong with being....More>>>

5 B2C Pinteresting Marketing Lessons From Nordstrom, Williams-Sonoma, Barney’s, Neiman Marcus & Vera Bradley

With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter (Forbes). For retailers marketing to consumers online, it’s become an essential social marketing and engagement channel.


Whiteboard Friday – Future-Proofing Your SEO

When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it’s an ongoing process.  In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn’t change much and paying attention to these fundamentals (along with a little upkeep)....More>>>

Upcoming Webinars

Get out your calenders, time to jot down a webinar or two. Here’s what you are looking at this week:

Introduction to Keyword Research

December 7th, 11am EST
Presenter: WordTracker
Cost: Free
Description: We would like to invite you to a completely free webinar to guide you through the process of effective keyword research with Wordtracker’s Keywords tool, giving....More>>>

Those Special Google Logos, Sliced & Diced, Over The Years

I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, including tips on which occupation to pursue if you hope to....More>>>

The Non-Profits Pubcon’s Brett Tabke Supports

I contacted Brett Tabke, founder of Pubcon and WebMasterWorld, to find out if there was a specific non-profit he volunteers his time with. He doesn’t focus on just one charity/non-profit, but several. There are some organizations he gives his personal time to and some are supported by Pubcon.

“I do consulting for a couple of local related charities.

At Pubcon, we have....More>>>

How Personalized Search Changes SEO (and Doesn’t)

Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan’s analysis of the shift (which is quite excellent) and I also suggest checking out David Harry’s Guide on the topic. Sadly, despite some good advice, it appears that a lot of folks are still worried that this is somehow the "end of SEO" or demands....More>>>

A new report from comScore and Facebook examines how social media marketing works and offers some valuable insights with corresponding tips for marketers using Facebook Pages.

The 21-page report focuses on the impact of branded earned and paid media exposure on Facebook Fans and Friends of Fans, with data and analysis from comScore Social Essentials and AdEffx as well as Facebook....More>>>

Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement

Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement to Yahoo Site Explorer.