Monthly Archives: February 2013

Follow Me Follow You – WhyFollow Twitter Poll

With Twitter riding the social media wave to a $1 billion valuation, the attention from celebrities, usefulness for everything from real-time communications in natural disasters to serving as a profitable marketing channel, a momentum of interest has spawned in how to make the most out of spending time on Twitter. Like any tool, Twitter is what you make of it. But Twitter and social communication....More>>>

Follow Me Follow You – WhyFollow Twitter Poll

With Twitter riding the social media wave to a $1 billion valuation, the attention from celebrities, usefulness for everything from real-time communications in natural disasters to serving as a profitable marketing channel, a momentum of interest has spawned in how to make the most out of spending time on Twitter. Like any tool, Twitter is what you make of it. But Twitter and social communication....More>>>

Online Marketing News – Avoid A Social Crisis, Facebook Job Board, Yahoo! Hack Attack, Kick the Content Slump, Get Creative With Twitter

How to Avoid a Social Media Crisis

This recent infographic from WordViewEditing sums up the best ways to protect your marketing investment via social media.

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Google Testing “Preferred Sites” Option In Search Preferences

Google Operating System discovered a new experiment Google is running named Preferred Sites. In short, users who are in this experiment will be able to add a list of sites in their search preferences page as their “preferred sites.” Google will then use that information to show those sites in a higher ranking order in the Google results for that user, when it makes sense. Let me share....More>>>

What the Brazil Butt Lift Can Teach Us About Personas

Ever heard the saying “you can’t please everyone”? Turns out, you actually can… at least when it comes to your landing pages.

In order to appeal to different buying modalities, you must first understand what they are looking for. And what they are looking for is influenced by how they think. Are your visitors more logical or emotional? Do they think fast or slow?

Regardless....More>>>

Forecasting SEM Activity

The best account managers have such deep client relationships that they become a direct extension of a client’s internal team. Along with that comes responsibility, often in forecasting goals, targets, and budgets for coming months or quarters. It’s not easy, and it’s not quick, but you’ve got to get your forecasts as accurate as possible to make sure you and your client....More>>>

Google+ Tells Businesses Using AdWords Express Will Grow Followers

Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to “get customers to your Google+ page.”

Small ads are now being seen by Google+ page managers. It suggests that you can pay for more followers through advertising in....More>>>

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself in a serious way what you’re looking to gain from it.

Start by defining your approach and establishing if your goals are realistic and attainable.

Should you be aiming to be the next viral hit on YouTube, or to strategically improve your site’s SEO?

YouTube Isn’t Your Best Friend

Although....More>>>

The 7 Deadly Sins of PPC Ad Optimization

Have you stopped doing consistent ad testing in PPC because the results of your tests couldn’t be replicated over the long term? It could be that you’re committing one or more major errors when setting up your tests, thus invalidating the results.

Each one of these common errors, a.k.a., the 7 Deadly Sins of Ad Optimization, can serve to confound your test results.

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Yahoo Using Search To Help Determine News Coverage

Yahoo has been investing in news, including original content development. Consistent with its content strategy the company paid roughly $100 million for “content farm” Associated Content just a few months ago. And, according to the New York Times, Yahoo is now planning to use search and search query volume to help drive editorial coverage.

Yahoo is going to more systematically....More>>>