Monthly Archives: March 2013

3 Ways to Identify Link Prospects

It’s been years since the digital marketing industry started touting “outreach” as the future of link building. The concept of actually communicating with a human being to build links has historically been overlooked.

Over the last year or two that viewpoint has slowly changed as Google’s algorithm has caught up and eliminated the easy-to-execute tactics that put....More>>>

Measuring Your Link Building with Google Analytics

In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible.

These days, many link building methods focus on tactics that bring people straight to your site as well as helping Google understand that you should rank well for related terms. So, following on from Julie Joyce’s post on 3 Ways to Measure....More>>>