Monthly Archives: May 2013

How We Are Ohio Used YouTube to Drive Viewership & Sway Voters

Kate Kaye, a Senior Editor at ClickZ News, says, “Online video – from in-banner and streaming video advertising to short films on YouTube – is poised to have a greater impact on the 2012 Presidential race than any election before it.”

YouTube is also poised to have a greater impact on crucial senate races. In Massachusetts, the campaigns of Republican Senator Scott....More>>>

Google Updates “Hot Searches” With Images & Stories

Google has announced an update to Hot Searches, formerly known as Google Hot Trends. The update gives the page a more magazine look with images from news papers, news stories, related searches, and more. But it appears to remove the ability to search for hot trends by date.

Here is a close up of what the top trending search concept is right now, Apple:

As you can see, the image....More>>>

Real-Time Marketing Smarts – Companies Killing It with Off-the-Cuff Content

Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.

At TopRank, we coach brands on careful planning, implementation, measurement and ongoing improvement based on insights.....More>>>

Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads

Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads.

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Google NSA Relationship Secrecy Continues Despite Courts Efforts

The Federal Appeals Court has upheld the National Security Agency’s decision not to release information confirming or denying if they have a relationship with Google. This particular ruling has to deal with encryption and cybersecurity in a 2010 cyberattack on Google users in China.

The Electronic Privacy Information Center (EPIC) wanted to know more about Google’s relationship....More>>>

Google News Plays The Badge Achievement Game

Google News announced you can now earn badges for reading news on Google News. The badges are awarded by topic, such as stock market, Apple, Harry Potter, U.S. Politics and so on. The more you read about a specific topic through Google News, the higher the badge reaches. It starts at Bronze and goes to Silver, Gold, Platinum and then Ultimate.

Here is a video demoing the feature:

 

I....More>>>

Optimize Minneapolis Book Launch – How to Attract, Engage & Inspire the Customer Journey Online

Over the past 2 months I’ve given book presentations in New York, the UK, Belgium and Toronto. And now, we’re finally going to have a proper book launch for Optimize in the great state of Minnesota.

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Google, Give Me My $30,000 Back!

I reported at the Search Engine Roundtable that one new AdWords advertiser found a $30,000 surprise from Google in her AdWords account. The advertiser said in a Google AdWords thread that she set up a test ad one night and when she returned the next morning to see how the ad was doing, she noticed she ran up a bill for almost $30,000.

I am not sure how an advertiser can make such a big....More>>>

Bing Goes The iPhone

Steve Jobs, still on stage at WWDC 2010, the Apple developer event, just announced that Bing will now be a search choice for the iPhone — as it should be.

Google remains the “default” option on Safari. But Bing now becomes the third search option after Google and Yahoo (soon to be Bing too):

Photo credit: gdgt

Postscript: I wasn’t in attendance....More>>>