Monthly Archives: June 2013

US Move Against AT&T-Mobile May Spell Trouble For Google

A big story today is the US government’s effort to block the proposed $39 billion acquisition of T-Mobile USA by AT&T. AT&T wants T-Mobile’s spectrum and network and the US thinks it will harm competition in the wireless market.

According to the New York Times the government’s lawsuit boils down to the argument that less competition equals less innovation and ultimately....More>>>

Google Warns SEO & Businesses to Avoid Fake Reviews

An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.

Google warns business owners that “fake glowing testimonies” written by SEO or reputation management companies will be taken....More>>>

BlueGlass Acquires Idealizer, Secures European Hub

Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region.

“We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets.....More>>>

Search Engine Watch Welcomes Lisa Barone!

Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.

Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader.

What can SEW readers expect from Barone (a.k.a., “The Lisa”) when her columns begin appearing next Wednesday, Feb. 13? Well, she’s excited....More>>>

Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking

Carolyn Maloney

Lawmakers Carolyn Maloney (D-NY) and Marsha Blackburn (R-TN) are concerned that Google is profiting from advertisements placed by sex traffickers, expressing these fears in a joint letter to CEO Larry Page. The missive seeks reassurances of the company’s commitment to ferreting out ads that contribute to the activity.

“Whatever Google is doing or....More>>>

World IPv6 Launch – What it Means for Content Owners & SEO

When you connect to the Internet, your computer or mobile device is assigned an IP address. The vast majority of IP addresses in use today conform to Internet Protocol version 4 (IPv4) and this is the standard that has been widely used on the Internet as most of us know it.

The problem is, because these addresses (which look like 192.0.2.235) are limited to a length of 32 bits, the....More>>>

Why Blog – The Benefits of Business Blogging for Visitors & Links

In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.

Don’t get me wrong, social media is a fantastic tool for marketing and can’t be ignored (in fact, it deserves a lot of attention), but....More>>>

Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame

Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t.

Search forums like Webmaster World

....More>>>

Responsive Web Design – Introduction & Impact

Last week, there was little surprise when Google’s Pierre Far announced responsive design as company’s formal recommendation for mobile delivery. Responsive Web Design is the approach that a design should be flexible enough to adapt to the screen size and platform of the visiting user.

This (relative) uniformity in user experience would appear to be wonderful for search engines....More>>>