Monthly Archives: September 2013

Microsoft Announces Q2 Results, 5,000 Layoffs

Microsoft announced its fiscal second quarter results today, as well as 5,000 layoffs over the course of the next 18 months with 1,400 immediately. The rumors were true, though the numbers are less than anticipated. From thepress release:

As part of this plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, finance, legal, HR, and IT over the next 18 months, including....More>>>

Google+ Vs. Twitter – A Personal View

As Google+ goes into its second week of life, how’s the service doing? I could quote some numbers. I will, below! But I wanted to do a personal take contrasting it against another social site that I find essential. Not Facebook. Twitter.

Me & Facebook

Yes, I have a personal Facebook account. But I do very little there. For whatever reason, I never started using an application-based....More>>>

Top Digital Marketing Tactic for 2009 – Social Media Marketing

With concerns over the recession and its impact on marketing, we decided to run a TopRank Reader Poll to discover reader (and their networks) preferences for digital marketing tactics in 2009.

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Google’s March Updates – Anchor Text, Image Search, Navigational Search & More

Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation.

So be it, though. The monthly updates are a welcome....More>>>

For Social Media Marketers, SEO Is Much More Popular Than PPC

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.

When asked what other marketing channels they use, search engine optimization (SEO) was....More>>>

US Dept. Of Justice – Court “Lacks Authority To Approve” Google Book Search Settlement

With a final “fairness hearing” scheduled for February 18, the US Department Of Justice has filed briefs (PDF) in opposition to the Google Book Search Amended Settlement Agreement(“ASA”). The DOJ commends the parties for their efforts to reach an amended agreement that addresses some of the problems with the original settlement but concludes that there are still fundamental....More>>>

UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored

UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday.

It wasn’t initially clear at first why Inteflora was no longer ranking for its own name or terms such as [flowers] or [flower....More>>>

Study – Three-Word Queries Drive Most SEO Traffic

Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.”

The company found that 26 percent of (organic) search-driven traffic was the result of “three-word searches.”

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