Monthly Archives: November 2013

Want Links to Your Website? Be Unique & Expand Your Marketing

It’s increasingly difficult getting noticed online – that makes getting links even harder.

It’s important to take a hard look at your site and marketing strategies to determine what can be improved.

Many think their site offers something unique. After all, everyone thinks their baby is the cutest.

Honestly, most sites aren’t unique. The content (including....More>>>

What Are the Most Important Social Networks for Business?

If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge.

....More>>>

Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?

Author’s Notice: This is an opinion piece, intended to provoke thought and discussion. As such, it reflects my opinion of the direction search is going, not where it necessarily is today.

For several years now, Google has characterized links as a figurative vote for a webpage, implying the page’s popularity with other pages. Recently, however, the gauging of popularity seems....More>>>

Internet Marketing Interview with Jim of WeBuildPages

The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the....More>>>

Internet Marketing Interview with Jim of WeBuildPages

The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the....More>>>

Social Search Concerns for National Multi-Location Brands

Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby. It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level.

With a new focus on local search, Facebook has upped....More>>>

Bing Deep Links Issue to Blame for ‘Mysterious’ Yahoo Links

A Parkersburg News & Sentinel blog post featured a reader’s question that stumped the author: “Why does a link for a fiery accident on I-77 from 2011 pop up when I do a simple Yahoo search for ‘The Marietta Times’?” Turns out there is an easy answer.

Bing’s Deep Links to Blame

Rather than settle for a dissatisfying conclusion of “I don’t....More>>>

Monday Links – Greeking, Linking, Fishing, Social, Mobile & Engagement

1. Geeking with Jonathan, no wait, “Greek-ing with Jonathan Mendez with the speaker, the listener and the argument in “Lessons in Ad Persuasion from Aristotle“.

2. Proactive Profile Linking. Social profiles and profiles of any kind can provide benefits as part of a Search Engine Reputation Management effort since they can rank well on brand and company names. Profiles can....More>>>

Are You Making These 5 Basic SEO Mistakes?

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.

1. Your Site Can’t Be Crawled

The biggest mistake, according to Cutts, is having a site that isn’t crawlable – or not having....More>>>