Monthly Archives: January 2014

A new study suggests that Wikipedia gets better visibility on Google than it does on Bing.

While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia’s search visibilty.

Last week, Conductor released updated data about Wikipedia’s search visibility, this time including....More>>>

YouTube Launches Ads Leaderboard, Dancing Babies Claim Top Spot

YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.

In YouTube’s first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively.

“The stunning success of these ads show how brand content is not just fodder for water cooler conversation,....More>>>

YouTube’s Expanded Home Page Feed Offers Brands More Visibility

Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.

These updates rolled into effect for most users within a week and have changed the way that logged-in users interact....More>>>

Facebook Graph Search – Local Search Ranking Factors

On January 15, 2013, Facebook released Graph Search, which is the social network’s first attempt at a serious search engine. I’m glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.

I gained access to Graph Search on January 17, and have completed an enormous amount of research since then.....More>>>

YouTube Launches Ads Leaderboard, Dancing Babies Claim Top Spot

YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.

In YouTube’s first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively.

“The stunning success of these ads show how brand content is not just fodder for water cooler conversation,....More>>>

Saul Bass Google Logo Celebrates Master of Movie Title Sequences

Google honors iconic graphic designer Saul Bass in today’s Google Doodle. The Doodle, which is actually a video, recreates some of Bass’ most famous opening title sequences featuring the Google logo.

Bass, who was most famous for creating some of Alfred Hitchcock and Otto Preminger’s opening movie title sequences, would have turned 93 today. The Google Doodle plays....More>>>

Can This Data Analysis Predict Which Google Products Will Close Next?

Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns.

The data could be intriguing to the many marketers who’ve embraced a new Google product, figured out how to benefit from it, and made predictions about its impact only to find out a few years later, it’s been....More>>>

Keynote Presentation – Digital Convergence of Public Relations & Marketing

Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals.

The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.

In this presentation I outline....More>>>

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn’t Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn’t.

Yahoo’s “Get Out Of Microsoft Free” Card

The WSJ story says that Yahoo has been “quietly”....More>>>