The idea of a subscription-based version of Facebook (NASDAQ:FB) isn't new. Various hoaxes have gone viral over the years, and the company has clearly thought about offering such a service, particularly over the past couple of years as the social networking giant has found itself embroiled in an
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media.
An analysis of “SEO” vs. “social media” coverage on the top two major tech blogs, while not the most scientific study....More>>>
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled term or easier to rank for the term. However, Snickers has taken this strategy to a whole new level, not only targeting misspelled keywords, but also using....More>>>
A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period.
I can hear the skepticism: “It’s sponsored study”....More>>>
Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012.
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger....More>>>
Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.
This means you will be allowed to directly engage with your Facebook friends right from the search results. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn,....More>>>
As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change like this, the impact is felt far downstream.
Most major SEM platforms will adapt to these changes. But that doesn’t necessarily take into account how something like this affects other channels or....More>>>
Press release marketing has come under a lot more scrutiny for the kind of links that can look “unnatural” in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value.
So yeah, there may have been some misuse of press releases along the way as a....More>>>
First Solar (NASDAQ:FSLR) revealed its earnings for the business’ last quarter of its fiscal 2018, turning a profit following its loss from the year-ago quarter. However, shares took a step back on Thursday afternoon as some of the company’s metrics missed the guidance.
Signature Financial Management Inc. lowered its stake in Vanguard Total Stock Market ETF (NYSEARCA:VTI) by 1.7% during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 56,347 shares of the company
Deutsche Telekom forecast that its earnings would continue to grow in 2019 but by less than expected as Chief Executive Tim Hoettges looks to close a key U.S. merger, acquire spectrum and roll out 5G services.