Monthly Archives: June 2014

Can We Please Stop Hyping Social as the Marketing Messiah?

If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media.

An analysis of “SEO” vs. “social media” coverage on the top two major tech blogs, while not the most scientific study....More>>>

Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell

Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled term or easier to rank for the term. However, Snickers has taken this strategy to a whole new level, not only targeting misspelled keywords, but also using....More>>>

Blind Study Finds YP Local Results Beat Google, Bing, Yahoo

A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period.

I can hear the skepticism: “It’s sponsored study”....More>>>

Pay by Tweet – Twitter Teams With American Express on Hashtag Payments

American Express is working with Twitter on a payment system that will let people spend money with short messages.

Described as “seamless solution that redefines what’s possible in the world of social commerce”, Amex Sync requires that you synchronize an American Express card with your Twitter account. 

Thousands of merchant offers have since been promoted on....More>>>

Foursquare Hires Sr. Google Engineer For Search-Related Efforts

Foursquare has hired Andrew Hogue to beef up the company’s search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year.

The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US.

We spoke to Hogue about a range of topics last week from New York, where....More>>>

Pros & Cons of the Top Mobile App Tracking Methods

Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012.

A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger....More>>>

Bing Adds Direct Facebook Interaction to Social Sidebar

Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.

This means you will be allowed to directly engage with your Facebook friends right from the search results. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

The....More>>>

Online Marketing News – New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

LinkedIn Adds Rich Media Capability to Profiles

LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn,....More>>>

How to Combine Your Online Marketing Technologies Effectively & Efficiently

As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change like this, the impact is felt far downstream.

Most major SEM platforms will adapt to these changes. But that doesn’t necessarily take into account how something like this affects other channels or....More>>>

5 Rules to Effectively Use Press Releases for Links

Press release marketing has come under a lot more scrutiny for the kind of links that can look “unnatural” in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value.

So yeah, there may have been some misuse of press releases along the way as a....More>>>