Monthly Archives: July 2014

Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.

For its “Mobile Search Moments” report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then conducted....More>>>

Bing – “We Do Not Copy Results. Period.”

The war of words between Google and Bing has escalated today with a strong denial about copied search results from Bing’s Yusuf Mehdi, who also accused Google of a form of click fraud in setting up its test involving “honeypot” search results.

Mehdi, Microsoft’s Senior VP of Online Services, just published a strongly-worded denial of Google’s claims on the Bing....More>>>

Ecommerce Title Tags – Top 5 Ways to Increase Clicks

Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.

Ecommerce businesses have already begun to differentiate themselves within the search engine....More>>>

Beating a Dead Penguin

Google’s Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.

Now, post Penguin 2.0 launch, even though there’s sufficient evidence to support limited panic, we actually find the majority of folks managed to survive....More>>>

Yandex – Queries Now Influence Search Results, Suggestions ‘Within Seconds’

Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

“We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests,” Yandex said in a company....More>>>

Yahoo Local – How to Set Up & Optimize Your Business Listing

When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility.

One local platform companies should consider getting involved with is Yahoo Local. Although....More>>>

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

On the YouTube Creator Blog, Software Engineer Eron Steger has announced that “Slomo” has been added to YouTube’s Enhancements tool and the Video Editor.

Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.

Why?....More>>>

New Bing Integrated Search App Coming With Windows 8.1

If you have Windows 8, Microsoft says it’s going to revolutionize your search experience now that Windows 8.1 is landing.

Last summer, Bing introduced a suite of search apps that “completely reimagined search.” Taking cues from the Bing for iPad search app and borrowing from the tiled, “Metro” theme of Windows 8, Bing announced they would take search away....More>>>

Beating a Dead Penguin

Google’s Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.

Now, post Penguin 2.0 launch, even though there’s sufficient evidence to support limited panic, we actually find the majority of folks managed to survive....More>>>

Yandex – Queries Now Influence Search Results, Suggestions ‘Within Seconds’

Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

“We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests,” Yandex said in a company....More>>>