Monthly Archives: October 2014

Who REALLY Needs a Mobile-Friendly Website?

Although online (mobile) product purchases have a nature of their own, smart marketers should still pursue how mobile search (and a mobile-friendly presence) applies to our own set of customer conversions.

I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player. There’s no shortage of mobile adoption....More>>>

Given Nextag’s Lack Of Transparency, Its WSJ Opinion Piece Asking For Google Transparency Isn’t Wise

Nextag CEO Jeffrey Katz is out today in the Wall Street Journal with an opinion piece taking Google to task over a lack of transparency and fairness. Perhaps it’s not the smartest move, given that all his arguments can be neatly turned back against Nextag. Moreover, unlike Google, NexTag is probably in violation of US Federal Trade Commission guidelines on consumer disclosure.

Related:....More>>>

Fun Friday Online Marketing Links

It’s Friday and the end of the Holiday bump that seems to make things move slowly. There’s lots to look forward to in 2008 and while getting an early start today checking rmail, feeds, Twitter, Facebook, etc the following links stood out:

Success with social media is very much centered on building profiles and one online marketing channel where profiles have been important long....More>>>

Google Trends Now Shows YouTube Searches

Google announced on Google+ that they have expanded Google Trends to add YouTube search support.

Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008.

To use this, go to Google Trends and search for something. Then on the left-hand panel under “Limit to,” choose....More>>>

Snap Judgment – Signs of a Good Blog

With the number of blogs growing dramatically every day, it can sometimes be hard to know if a blog is worth reading or not.

If you are a web surfer looking for new blogs here are a few trigger points that can help you determine if a blog is worth reading or not. If you are a blogger, generating content, use this list as an audit to help ensure your blog is attracting visitors, not turning....More>>>

Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels

Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.

Bing Sitemap Plugin Out of Beta

If you’ve been waiting to get into the beta of the Bing Sitemap Plugin tool, Bing has officially brought....More>>>

Australian Court Finds Google Responsible For Misleading Ads Placed By Its Advertisers

A Federal Appeals Court in Australia has found Google responsible for misleading ads that displayed when users searched for certain terms and received ads from competitors who had bid on those terms.

The ruling, though it only applies in Australia, is important because one of Google’s most central beliefs — which has come up in legal cases again and again — is that it is....More>>>

SES Toronto Early Bird Rate Expires Tonight

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for the search and social marketing conference, today is your last chance to register at the lowest rate and save $300!

SES Toronto brings together experts and leading vendors of the industry to share with you their expertise and solutions.....More>>>

Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or sidewise from previous reports?

Because comScore introduced three important methodological changes to its estimates with the release of the August 2012 U.S. Video Metrix data, it’s not possible to....More>>>