Monthly Archives: November 2014

A-to-Z Internet Marketing News – Google Redesign, Cyber Monday, Speed Linking, Self Serve Twitter Ads, Damn Humans

[Note: If you click on the “more” tab in the presentation above and select “autoplay” it will eliminate the need for clicking through the entire presentation]

As I’m sure you’ve noticed we’re trying something a little different this week.

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Google Search in Mainland China Now Shows Censorship Warnings

Google recently launched an anti-censorship tool for Chinese search users, announcing the update on their Inside Search blog while carefully dancing around any direct mention of government censorship. Searchers will see a warning when the term they are searching for could cause an interruption in their connection with Google.

Google reports they’ve observed that users see messages....More>>>

Weekly Rundown – Google & Spam, Search Malware, GM Back to Facebook & More

Google’s Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here’s a quick recap of search and social marketing news and tips from the past week.

INDUSTRY

Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine
By the numbers: Google....More>>>

Google Maps – Uncle Sam’s To Blame For That Costa Rica-Nicaragua Border Error

Earlier, we covered how a Nicaraguan military commander, using Google Maps, moved into Costa Rican territory and sparked a dispute between the two countries. Now Google has explained where the boundary error came from: the United States government.

In a blog post today, Google explained how the error happened:

This morning, after a discussion with the data supplier for this particular....More>>>

Polls – A great way to find out about your visitors.

Blogging is about more than just the site owner, it’s about the users too. Where as comments are a great way to get feedback, so are polls. You can easily ask preferences, opinions or collect user data from your subscribers.

An easy way to add polls to any WordPress blog is via the WP-Polls plugin. WP-Polls is an Ajax plugin that allows a site owner to create as many polls as they....More>>>

How to Build Links Like an Engineer

The approach you used two years ago to builds links is most likely drastically different than the approach you take now.

As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.

It is becoming more common for “link building” campaigns to be built containing efforts around social media, paid promotional efforts,....More>>>

Paid Search Growth Slows, Mobile Spikes in Q2 2012

Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters.

U.S. mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search spend, and mobile clicks and impressions all rose.

Q2 Paid Search Spend Up But Growth Rate Slows

Graph courtesy of RKG

Paid....More>>>

Microsoft Updates Excel Add-On For Keyword Research And Optimization

Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8.

The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, demographic and geographic data....More>>>

Can Facebook Graph Search Disrupt the Google Habit?

Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into the dishwasher, years of quickly broken New Year’s resolutions suggest that permanent changes in established behavior are easier said than done.

Such ingrained behaviors can manifest themselves in a variety of ways, from....More>>>

Keyword Modeling Analysis To Engage Your Audience

Keywords are the core of your search engine marketing strategy. Most of us know the basics when it comes to brainstorming, generating and finalizing a list, but how can your company get beyond the basics and focus on advanced keyword analytics. The main focus of the presentation by Bill Hunt (@billhunt) at SES San Francisco focused on moving beyond data and focusing on consumer intent.

Related:....More>>>