Monthly Archives: December 2014

Seize The Data – 5 Ways To Leverage Big Data for Social Media & Search

Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over “big data” in recent months, many brands are struggling to figure out when and how, exactly, to ride the data wave.

Data is useful to every aspect of business. However, data is, and will increasingly become, especially powerful to those....More>>>

Enhanced Campaigns Countdown – Rising CPC Insights & Migration Tips From iProspect

With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share.

I recently spoke with iProspect’s

....More>>>

Google Officially Launches Knowledge Graph Carousel For Local Search

After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results.

According to the announcement, when a user searches for “restaurants, bars or other local places” from their desktop, they will get the horizontal Carousel....More>>>

Google Webmaster Tools “Links To Your Site” Reporting Bug

Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug.

In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number....More>>>

Seize The Data – 5 Ways To Leverage Big Data for Social Media & Search

Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over “big data” in recent months, many brands are struggling to figure out when and how, exactly, to ride the data wave.

Data is useful to every aspect of business. However, data is, and will increasingly become, especially powerful to those....More>>>

New findings from online ad network Chitika confirm it’s anything but lonely at the top. According to the study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:

For the top 10 results, Chitika found:

A similar study by the Chitika team....More>>>

Google Officially Launches Knowledge Graph Carousel For Local Search

After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results.

According to the announcement, when a user searches for “restaurants, bars or other local places” from their desktop, they will get the horizontal Carousel....More>>>

Google Webmaster Tools “Links To Your Site” Reporting Bug

Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug.

In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number....More>>>

Google Changes Ranking Advice, Says Build Quality Sites Not Links

Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links.

Previously, the article had a line that read:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites....More>>>