Monthly Archives: January 2015

BlueGlass Acquires Idealizer, Secures European Hub

Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region.

“We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets.....More>>>

SEO Outreach – Gain a Competitive Edge by Running Display Ads

Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies.

Big brands have an inherent SEO advantage that, if leveraged, can lead to unrivaled organic performance. The existence of such advantages sparks debate during every industry conference Q&A session. Usually these debates focus on....More>>>

Big Data – Has It Blinded Us With Science?

GigaOm’s Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often obscures our ability to make reasoned, empathetic decisions and tell rich stories with our data.

Om gave an example of Uber’s car service, which offers surge pricing in cases....More>>>

Backlink Monitoring – Keeping Track of Your Existing Links

When you’ve put a lot of effort in acquiring links to your website, you want to make sure these links aren’t lost at any time.

When multiple links are removed or changed within a short timeframe this is a strong signal to search engines that these links could have been acquired unnaturally.

Since Penguin, Google has gotten a lot better at finding all similar links. You....More>>>

Analytics Means Action – A Love-Hate Story of Data Dumped

Analytics typically doesn’t get its fair share of attention in the online marketing world. And let’s be honest, you never hear of a digital analyst referred to as a “DA.” Without a good TLA (three-letter acronym), it’s not as cool sounding as SEO or PPC.

But digital analytics really drives (or should) the decisions we make. The problem is, people aren’t....More>>>

AdWords Flexible Bid Strategies – Two Steps Forward, One Step Back

This is a big year for changes at Google AdWords. Front and center is the pending rollover to enhanced campaigns. Along with the enhanced upgrade has come enhanced sitelinks, enhanced call extensions and new (and useful) bid multipliers. Another new feature is called flexible bid strategies.

To define, you have to break down the name. “Bid strategies” – also known as rules.....More>>>

Online Marketing News – Where Brands Are Social, Google Places Updates & the Big Data Disconnect

Technorati Media Shares: Where Brands Are Social

Over 90% of brands recently shared with Technorati Media that they have a presence on Facebook, with Twitter and YouTube comig in second and third with 85% and 73%, respectively. Just 26 percent of brand managers report a presence on Google+, lower even than Pinterest at 41%. According to their 2013 Digital Influence Report, Technorati also....More>>>

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.

The lure of the

....More>>>

Local Search Key Vendors, Best Practices & Steps to Success

With the rise of smartphones and mapping apps we’re living in the era of local search and discovery.

Before we dive into the thicket of what it takes to win in the space and who the players are, let’s take a step back and review the basics of local SEO.

Google’s Knowledge Graph – showing information directly on the search results page -and the presence of the....More>>>