Monthly Archives: April 2015

Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion

Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its “Satori” technology.

Bing writes on its blog today saying:

Today, we are inviting people....More>>>

Google Wants to Launch Trusted Stores in UK

Google is looking to bring its Trusted Stores program to the UK later this year.

The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.

To date this has only been available in the U.S., but with thousands....More>>>

How Much Do Social Signals Play Into Google Rankings?

If there’s been one thing that tends to get me going, it’s when people in the industry start talking about social signals. In particular, Google using them as a ranking factor. Is this truly the case? Or do a lot of folks have it wrong? Or is the answer a bit more complex?

That’s what we’ll get into today.

For starters, let’s get the easy bits out of....More>>>

Spy Vs. Spy – Search Marketing Competitive Analysis #SESTO

SES Toronto was full of great content from the keynote from Avinash Kaushik where he took local companies to task with their search visibility and user experience to breakout sessions like the content marketing optimization panel I presented on and this one: Spy vs. Spy: Competitive Analysis. There’s a plethora of tools available online to track, monitor and uncover information that could....More>>>

Online Marketing News – Google Blimps, Social CEOs, WordPress Turns 10, Future of Internet 2.4 Billion Strong

With over 850,000 views on Slideshare in just 2 days, this 2013 Internet Trends report from Mary Meeker & Liang Wu from KPCB is a must read. There are over 2.4 billion internet users world-wide and huge opportunities in store. This report speaks to the state of content (including photos, video and audio) and how it is increasingly findable, shared and tagged. Digital content is created and....More>>>

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika

....More>>>

SEO & Content Marketing – Two Sides of the Same Coin

Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.

You share quality content with the groups, circles, or people you’re connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment....More>>>

Mobile, Local & Search – 5 Sources of Innovation & Investment in 2013

Just three full weeks into 2013, and we’re already off to a bang. Facebook’s Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces.

Likewise, you can expect an action packed year at the intersection of mobile, local and search. But what will be the biggest trends to drive this activity?

Based on lots....More>>>

Mobile, Local & Search – 5 Sources of Innovation & Investment in 2013

Just three full weeks into 2013, and we’re already off to a bang. Facebook’s Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces.

Likewise, you can expect an action packed year at the intersection of mobile, local and search. But what will be the biggest trends to drive this activity?

Based on lots....More>>>