Monthly Archives: April 2015

How Much Do Social Signals Play Into Google Rankings?

If there’s been one thing that tends to get me going, it’s when people in the industry start talking about social signals. In particular, Google using them as a ranking factor. Is this truly the case? Or do a lot of folks have it wrong? Or is the answer a bit more complex?

That’s what we’ll get into today.

For starters, let’s get the easy bits out of....More>>>

Spy Vs. Spy – Search Marketing Competitive Analysis #SESTO

SES Toronto was full of great content from the keynote from Avinash Kaushik where he took local companies to task with their search visibility and user experience to breakout sessions like the content marketing optimization panel I presented on and this one: Spy vs. Spy: Competitive Analysis. There’s a plethora of tools available online to track, monitor and uncover information that could....More>>>