Monthly Archives: June 2015

How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?

Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22).

With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for.

One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. CO is such a powerful....More>>>

Online Marketing News – Video Trends Map, Content Recommendation Engine & New Google+ Layout

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest

Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which Jeremiah Owyang and Chris Silva dubbed a “wreck.”