Monthly Archives: August 2015

Online retailer sharing is Pinterest’s game now. The social network provided the most shares in the ecommerce category with 41 percent, compared to 37 percent for Facebook and 17 percent for Twitter. Pinterest is also strong among travel and hospitality sites, following behind Facebook’s 58 percent with 19 percent of all shared content.

“Pinterest’s sweet spot really....More>>>

Welcome to AdWords Enhanced Campaigns – Top Tips From the Experts

Today is July 22, which means AdWords enhanced campaigns are now officially upon us. The final 25 percent (or roughly 2 million) campaigns that have held out until the migration deadline no longer have a choice. Whether you wanted to or not, you’re about to be upgraded!

Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process....More>>>

Welcome to AdWords Enhanced Campaigns – Top Tips From the Experts

Today is July 22, which means AdWords enhanced campaigns are now officially upon us. The final 25 percent (or roughly 2 million) campaigns that have held out until the migration deadline no longer have a choice. Whether you wanted to or not, you’re about to be upgraded!

Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process....More>>>

How to Deal With Search Marketing Burnout

As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There’s a word for it – burnout – and it’s a problem in any industry, not just marketing.

So what is burnout, how do you identify it, and what do you do about it?

In short, burnout comes from being....More>>>

Google, Social & Content Marketing – Can We Quantify Quality & Qualify Quantity?

The concept of “quality” has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin.

The crux of the problem is – how do you quantify quality?

For example, I looked at all my previous SEW posts to see if I could find some commonality in the posts that were the most popular. I defined most popular by....More>>>

How to Deal With Search Marketing Burnout

As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There’s a word for it – burnout – and it’s a problem in any industry, not just marketing.

So what is burnout, how do you identify it, and what do you do about it?

In short, burnout comes from being....More>>>

How to Deal With Search Marketing Burnout

As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There’s a word for it – burnout – and it’s a problem in any industry, not just marketing.

So what is burnout, how do you identify it, and what do you do about it?

In short, burnout comes from being....More>>>

Google – Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete

Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22

....More>>>