Monthly Archives: September 2015

Facebook Hashtags – Why It’s Too Early to Declare Failure

New features are released all the time in social media. Many of them take a while to catch on with users. Most marketers and tech-savvy people jump on them first … then about a fortnight later, the general public. This is pretty common even for something as fast-moving as tech.

Which is why early data about the performance of features can be interesting, but not hard evidence of their....More>>>

Visual PR Secrets – Content Power Tips and Social Publishing Trends

If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it’s in a mobile-friendly “to go” cup!

Editorialized, Fresh, Newsworthy

We’re in the dawn of brand journalism, a time when visual storytelling is paramount for social media success....More>>>

Google Changes How AdWords Quality Score Is Reported

In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days.

The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors –

....More>>>

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.

The new guideline examples that were added to this document include:

Large-scale article marketing or guest posting campaigns with....More>>>

Visual PR Secrets – Content Power Tips and Social Publishing Trends

If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it’s in a mobile-friendly “to go” cup!

Editorialized, Fresh, Newsworthy

We’re in the dawn of brand journalism, a time when visual storytelling is paramount for social media success....More>>>

Google Changes How AdWords Quality Score Is Reported

In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days.

The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors –

....More>>>

Getting Started With Google Places for Business

Google Places is one local listing you don’t want to miss. Having a solid Google Places listing is a great way to position your company as a leader in a your business niche in a particular location.

While some industries might cater to this more than others (restaurants for example), every business can benefit from connecting with locals. The local sphere is smaller, and although you....More>>>

Google Changes How AdWords Quality Score Is Reported

In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days.

The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors –

....More>>>

Google To Shutter Its Google+ Local iOS App Next Month

With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th.

There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down plan and the reasons for it. Here’s the full text of that email:

Hello,

We’re....More>>>

3 SEO Methods to Repurpose Great Content

Want to get more out of the amazing content you publish online? Of course you do!

Writing guest blogs takes a lot of time to research the topic, write engaging content, provide images, and pitch to quality websites. My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.

Normally, posting duplicate....More>>>