Monthly Archives: November 2015

Is Human Engagement Google

A lot has changed in the search engine optimization (SEO) industry during the past year. Panda and Penguin, Google’s major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve.

In this new world where human engagement is a growing factor, how can you earn links that will boost the visibility of your website on Google so you’re....More>>>

Google Improves Content Experiments in Analytics

Last month Google introduced Analytics users to Content Experiments, a revamped version of the old Website Optimizer tool. Content experiments is a tool that allows site owners to do simple A/B testing against a common goal.

This week, Google announced they’ve already added several improvements to content experiments.

First up, if you hadn’t seen them before,....More>>>

Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere.


Google Local Carousel Results – Where Do Users Click Most?

Google officially rolled out its local carousal results to all U.S. users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.

Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. While these tests were....More>>>

Cookie Crunch – Complying with the EU ePrivacy Directive in the UK

While U.S. digital industry commentators were debating the “Do Not Track” initiative in May, the UK industry was rushing to meet the deadline for it’s own privacy D-Day: May 26, 2012. This was the date on which the EU Privacy Directive, which had become UK law the previous year, started to be enforced by the UK regulator, the ICO.

What is The EU Privacy Directive?


Google Search Results Alert Users of DNSChanger Trojan Infection

Google is embarking on an awareness-raising program that will see it notify roughly half a million users that they may be on the brink of losing their Internet connection as a result of a malware infection.

Google will alert users via its search results page if it believes they are infected with the so-called DNSChanger Trojan.

“Our goal with this notification is to raise awareness....More>>>

Twitter – The Shortest Distance Between You & What Interests You Most

Oliver Snoddy, the Head of Planning at Twitter UK, was the keynote speaker at SES London on Wednesday, 20 Feb. (In his Twitter profile, Snoddy describes himself as the “Wannabe love child of Shane McConkey, Haruki Murakami and Jonny Greenwood.”)

Although Search Engine Watch could provide traditional news coverage of his remarks, it seems more appropriate to use Tweets from....More>>>