Monthly Archives: December 2015

8 Products That Might Be On Yahoo’s Chopping Block

Yahoo’s product teams are officially on notice.

Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.”

He went on to say that Yahoo’s....More>>>

Google Creates Smart Sitemap Generator Tool

The Google Webmaster Central blog announced that they have just released a new Sitemap generator that works on both Linux/Apache and Microsoft IIS Windows-based servers. The Sitemap generator is different and possibly smarter than other Sitemap tools because it uses web traffic, log files and other methods to find new or modified URLs. You can download the new tool over here.

Why go through....More>>>

How Relationship Building Interlinks With SEO

If you’ll be at SES New York next week, you’ll notice that there’s a session called Screw Link Building, It’s Called Relationship Building.”

Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of relationship building.

Considering the timing, I’ve....More>>>

4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence

Photo Credit: Flickr gjkooijman

Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years.


Optimize Minneapolis Book Launch – How to Attract, Engage & Inspire the Customer Journey Online

Over the past 2 months I’ve given book presentations in New York, the UK, Belgium and Toronto. And now, we’re finally going to have a proper book launch for Optimize in the great state of Minnesota.


The Dirty Lawsuit Could be First of its Kind in Reputation Management

A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry. While previous defamation cases against The Dirty ( and many similar websites have been dismissed due to the “Communications Decency Act(CDA),” which protects public forums from being liable for comments posted by its users, Jones could....More>>>

How Brands Are Preparing for 2013 – 10 Future-Proof SEO Steps

2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing.

While the search landscape has grown and matured, it presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013.

The growth and importance of enterprise SEO, and the fusion of search,....More>>>