Monthly Archives: January 2016

How Public Relations & Communications Can Win the Content Marketing Race

In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices.

With a global population of over 7 billion, there are over 2.3 billion internet users. More importantly, there are 6.7 billion mobile subscribers – 91% market penetration (source). Ubiquitous internet access is enabling consumers and brands alike....More>>>

Why Don’t Google & Yahoo Offer Twitter Search?

Yesterday, we got a new news search engine which taps into Twitter that Yahoo’s excited about, as it uses their BOSS system. That kind of annoyed me. Why didn’t Yahoo just build the service themselves? Or a regular Twitter search service, for that matter? And where’s Twitter search from Google?

BOSS is Yahoo’s Build Your Own Search Service product, which lets....More>>>

6 Mobile Marketing Tactics to Nurture Customer Relationships

Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid service.

Just like how you nurture....More>>>

Google

Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. Where can we find audiences we care about and those that care about us? Once we connect with these people, how can we best influence them?

Through a series of entertaining stories, he shared tips for marketers in need of a better....More>>>

Google Scientist – We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”

Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request?

Will the day come when we’re using devices that only offer voice-based search?

Will the day come when visual search happens continuously via the....More>>>

Bing Testing Favicons In Search Result Snippets

Bing is testing displaying favicons in the search results, next to the title of the search snippet.

A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the search results user interface.

Here is a screen shot of Bing with favicons in the search....More>>>

Google Scientist – We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”

Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request?

Will the day come when we’re using devices that only offer voice-based search?

Will the day come when visual search happens continuously via the....More>>>

Google Maps ‘Doctor Who’ Easter Egg Lets You Explore TARDIS

If you’re a big fan of “Doctor Who”, you’ll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS (which, for those unfamiliar, stands for Time And Relative Dimension In Space) – you can actually “look inside” to see exactly how it appears on “Doctor Who”.

The Easter egg....More>>>