Monthly Archives: March 2016

12 Questions to Separate Social Media Experts From Pretenders

Social media takes time. Lots of time. But it has the potential to really build your business and brand.

If your waking hours are needed elsewhere and you don’t have a team member to take over, you should consider using a freelance resource. That may sound like an easy decision, but finding a competent resource is real challenge.

Many people talk the talk, but very few walk....More>>>

12 Questions to Separate Social Media Experts From Pretenders

Social media takes time. Lots of time. But it has the potential to really build your business and brand.

If your waking hours are needed elsewhere and you don’t have a team member to take over, you should consider using a freelance resource. That may sound like an easy decision, but finding a competent resource is real challenge.

Many people talk the talk, but very few walk....More>>>

Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars

As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+.

Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by....More>>>

State AGs – Google Still Allows & Profits From Illegal Drug Ads

The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and is allowing sites that deal in such goods to advertise with Google.

NAAG has asked Google co-founder and CEO Larry Page to discuss its concerns at a national meeting of state attorneys general....More>>>

Will Google Instant Kill The Long Tail?

From a paid search perspective, the first impression of Google Instant is alarming.

On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user

....More>>>

Facebook Graph Search – Local Search Ranking Factors

On January 15, 2013, Facebook released Graph Search, which is the social network’s first attempt at a serious search engine. I’m glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.

I gained access to Graph Search on January 17, and have completed an enormous amount of research since then.....More>>>

Google Didn’t Infringe on Oracle Patents, Jury Finds

Google has claimed victory in the second phase of its high-profile legal battle with Oracle.

A U.S. federal court jury ruled that the company did not infringe on Oracle patents with its use of Java components in its Android platform. The jury found against Oracle in each of the eight claims it was asked to assess.

The ruling brings an end to second phase in the two companies’....More>>>

AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns

When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has

....More>>>

Beyond the Like – Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor’s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.

Beyond the Like: How Companies are Using Social Advertising....More>>>

10 Ways to Get Your Content Marketing Strategy in Motion

Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. In recent years, we have also witnessed many new software platforms entering the market to help companies create content.

As many of you would attest, it’s always easy to go out and spend money on creating....More>>>