Monthly Archives: May 2016

Yandex – Queries Now Influence Search Results, Suggestions ‘Within Seconds’

Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

“We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests,” Yandex said in a company....More>>>

UK Reopens Google Street View Wi-Fi Investigation

The Information Commissioner’s Office (ICO) has reopened its investigation into Google’s Street View Wi-Fi collecting in light of recent revelations that the firm was fully aware the technology would grab users’ data.

In a letter to the search giant, the data watchdog said it believed the original claims made by Google that data was collected erroneously were misleading.....More>>>

Analytics Means Action – A Love-Hate Story of Data Dumped

Analytics typically doesn’t get its fair share of attention in the online marketing world. And let’s be honest, you never hear of a digital analyst referred to as a “DA.” Without a good TLA (three-letter acronym), it’s not as cool sounding as SEO or PPC.

But digital analytics really drives (or should) the decisions we make. The problem is, people aren’t....More>>>

Creating an Ad Optimization Roadmap

I often hear the following from marketers: “I tested my ads six months ago and we learned that ‘Free Shipping and Returns’ works better than anything else.” It isn’t that surprising that all things being equal at that time, that the specific messaging component did perform better than any equal sized but less compelling reason to buy.

However, is this the best....More>>>

Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card” is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.

You can see an example of what that looks like here:

Twitter explains the new feature:

Think of a Lead Generation Card as a landing....More>>>

Google Decides Fate Of More Than Half Of Labs Projects; Correlate Survives, Sets Doesn’t

Another week, another round of updates from the slow phase-out of Google Labs. This week, good news for fans of one keyword-related tool, but bad news for fans of another.

Google Correlate Added To Google Trends

Google Correlate has survived the chopping block. Previously available at correlate.googlelabs.com, it’s now been given a permanent home as part of Google Trends and....More>>>

Google Signals Upcoming Algorithm Change, Asks For Help With Scraper Sites

Google is calling for help in identifying a long-running problem: scraper sites in its search results — and particularly scraper sites that are ranking higher than the original page. Matt Cutts, the head of Google’s spam fighting group, put out the call for help on Twitter this morning:

Scrapers getting you down? Tell us about blog scrapers you see: http://goo.gl/S2hIh We need....More>>>

Google Penguin 2.0 Spam Report Form Now Available

It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

Google’s Distinguished Engineer Matt Cutts tweeted about the new Penguin Spam Report today. It is located here.

When you....More>>>

Google Penguin 2.0 Update is Live

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google’s Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on “This Week in Google”.

“It’s gonna have a pretty big impact on....More>>>