Monthly Archives: August 2016

How to Build Links With Location Relevance

Searcher locality is starting to influence regular search results for almost every query. Because this location is auto-detected you can’t omit it from a search. You can only change is to another location within your country.

Even very generic searches are influenced in extreme ways. That is why local links are getting more important, also for your important keywords.

The example....More>>>

How B2B Advertisers Can Win on Facebook, Just Like Salesforce

While many B2Bs focus on Facebook for organic interaction with current customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study coming from Facebook’s advertising unit shows positive lead gen results in a B2B social environment.

In the case study, Facebook showed Salesforce’s News Feed ad campaign exceeded goals for lead generation, yielding....More>>>