Monthly Archives: October 2016

Debate – Do Single Product PLA Ad Groups Strangle ROI?

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and more granular bidding strategies.

A new paper from....More>>>

SEO Companies Fined Over Fake Reviews

Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office.

The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses.....More>>>

8 Things You Need to Know About Influencer Marketing

What is influencer marketing, how do you measure it and where it does fit into a marketing strategy? These questions, along with many more, were put on the table in this afternoon’s session at the MarketingProfs B2B Marketing Forum. Led byAmanda Maksymiw of Lattice Engines, the panel under her control is the savvy tandem of Sam Fiorella & Kevin Cain.

Makysmiw starts the session....More>>>

Penguin 2.0 hit in May of this year and was described by Google’s Matt Cutts as more comprehensive and deeper than Penguin 1.0. What that meant at the time wasn’t entirely clear. However, that wasn’t good enough for UK-based MathSight, which attempted todeconstruct the algorithmic update from a reverse engineering process.

What MathSight claimed to find was that Penguin....More>>>

Google Acquires Flutter, Creator of Hand Gesture Recognition Technology

Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows hand gesture recognition, similar to how the Xbox Kinect incorporates hand gestures in its functionality.

This....More>>>

“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.

While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the....More>>>

Twitter Adds Alerts to Help Users During Emergencies, Disasters

Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations.

“Today, we’re launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when....More>>>

FAQ – All About The New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “search algorithm?”

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions....More>>>

Using the Google Analytics Service Provider Report for Lead Generation & Insight

The Service Provider Report is a small but significant report in Google Analytics. It’s great for finding sales leads and markets to target, troubleshooting and reviewing cross domain requirements; quite a variety of uses!

This report comes in two parts: Service Provider and Hostname. These each have a lot of value to bring to your Google Analytics activity. We’ll cover both....More>>>

Twitter Analytics – A Beginner’s Guide

Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information.

Everyone can access this by going to Twitter Analytics and signing in with your usual Twitter credentials. Here’s what you can learn from the official Twitter Analytics.

Timeline Activity

In the Timeline Activity section....More>>>