Monthly Archives: October 2016

Debate – Do Single Product PLA Ad Groups Strangle ROI?

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and more granular bidding strategies.

A new paper from....More>>>

SEO Companies Fined Over Fake Reviews

Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office.

The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses.....More>>>