Monthly Archives: November 2016

6 More PPC Tasks That Are Ideal for an Intern

If structured properly, internships can be a win-win for both the intern and the company. Hiring the right intern and paying him or her a fair wage can be a big help to a busy PPC manager, while offering invaluable job experience for the intern.

My last post featured six PPC tasks that are ideal for an intern. Now let’s look at six more PPC tasks that are ideal for an intern.

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Is Google Getting Ready to Retire PageRank?

If you eagerly watch your PageRank bar to check for any tiny little fluctuation in your site’s rank, you’ve probably noticed that it hardly ever changes. Long gone are the days when we used to see PageRank update on a regular basis, and you could make decisions for link building and site health based on what your PageRank was.

But if you aren’t seeing your PageRank change....More>>>

For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth.

The head of Google’s web spam team, Matt Cutts, shared the news on Twitter. Here’s how it looks:

Kind....More>>>

BrightEdge Shifts Marketers from Keyword to Page Performance

While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing mindset that BrightEdge said it already saw on the horizon.

Page reporting is a tracking feature in BrightEdge that shows the value of pages from....More>>>

Big Brands, Google, Penalties & You

For years there has been controversy about big brands and their special place in Google’s heart. For the most part, Google’s supposed brand bias is really an SEO myth told late night over beers in darkened corners at conferences and in forum postings.

Most sites that are big brands rank well because they meet so many points on Google algorithm – everything from authority,....More>>>

All Google AdWords Advertisers Gain Access to Review Extensions

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.

Right now, all reviews must be from a reputable third-party source, and still must....More>>>

If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided].

Parse.ly — which we’ve....More>>>

Google’s Matt Cutts – Guest Blogging Best Done In Moderation

In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?”

According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content and someone who is paying for links.

Cutts identified specific differences between spam....More>>>

All Google AdWords Advertisers Gain Access to Review Extensions

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.

Right now, all reviews must be from a reputable third-party source, and still must....More>>>

Google Keyword ‘(Not Provided)’ – How to Move Forward

Without a doubt, Google’s recent changes make performance reporting less accurate. SEO professionals and marketers no longer have the raw data that we once used to measure SEO results. We will need to use different KPIs and trending metrics to approximate the data that is now lost.

However these changes aren’t a surprise. It has been widely assumed by the SEO community for some....More>>>