Monthly Archives: December 2016

Facebook Photo Sizes Cheat Sheet for Marketers – Apps, Ads, Albums & More

Smart marketers have known the way to a fan’s heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further.

Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just following users’ lead; last year the social network shared....More>>>

Bing Adds “Pin it” Button in Image Search

Separate from Bing’s social sidebar efforts, the folks over at Bing have added a “Pin it” button to the Bing Images search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest boards.

Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design....More>>>

Google Fights Human Trafficking Using Big Data

Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking.

The search giant announced the launch of the Google Global Human Trafficking Hotline Network at event in Washington, D.C. Google’s project will bring together a variety of human trafficking hotlines to create a consolidated base of data that will be able to identify....More>>>

Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

There’s a lot of speculation about the value of guest blogging. Many guest blogs don’t have the highest of standards, and could be seen as paid links in the eyes of Google, rather than a legitimate way to gain exposure and direct traffic.

In the latest webmaster help video, Google’s Distinguished Engineer Matt Cutts addresses the question of how you can guest blog without....More>>>

SEO Companies Fined Over Fake Reviews

Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office.

The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses.....More>>>

Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments

Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments on Facebook.

Yet users also now allows you to search within a period of time, such as posts within the last month or year:

You....More>>>

Google Patent Search Expands To China, Germany, Canada & WIPO

Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies.

The new patent agencies included in Google Patent search include China, Germany, Canada, and the World Intellectual Property Organization (WIPO).

Since the database now includes patent documents from around the world, Google....More>>>

Is Google Putting Less Emphasis on Links as Part of Their Algorithm?

“The Missing Link” is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building and Eric will provide his expert answers. Submit your questions here, or via SEW’s Twitter, Facebook, or Google+ (use the hashtag #missinglink) accounts, and you may be featured in a....More>>>

BrightEdge Shifts Marketers from Keyword to Page Performance

While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing mindset that BrightEdge said it already saw on the horizon.

Page reporting is a tracking feature in BrightEdge that shows the value of pages from....More>>>

Google Penguin 2.1 – Who Got Hit?

Everybody’s favorite (or least favorite) aquatic bird is back, and now site owners are once again asking how Google Penguin 2.1 has affected their website.

As he did for Penguin 1.0 and Penguin 2.0, Glenn Gabe at G-Squared Interactive has analyzed 26 websites impacted by the algorithmic change to determine what factors contributed to sites that got hit.

Gabe, who has now analyzed....More>>>