Monthly Archives: February 2017

Google AdWords Bidding Strategies – The Complete Guide

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Bidding Strategies it may be a bit confusing as to what type of bidding is available and how it works. Cost-per-click (CPC) bidding has never been so advanced – and so complicated.

Manual CPC

This is the classic setting for having total control....More>>>

The 4 Levels of UX Design

Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That’s just putting lipstick on the pig. Or, as they say in Maine, “you can’t get there from here.”

Good UX design actually starts before you even build something. Consider the four levels of UX design.

1. Objective

Define observable and measurable....More>>>