Monthly Archives: February 2017

Google AdWords Bidding Strategies – The Complete Guide

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Bidding Strategies it may be a bit confusing as to what type of bidding is available and how it works. Cost-per-click (CPC) bidding has never been so advanced – and so complicated.

Manual CPC

This is the classic setting for having total control....More>>>

The 4 Levels of UX Design

Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That’s just putting lipstick on the pig. Or, as they say in Maine, “you can’t get there from here.”

Good UX design actually starts before you even build something. Consider the four levels of UX design.

1. Objective

Define observable and measurable....More>>>

Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs.

What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search....More>>>

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads.

The goal of the new Hero ads is to combine user intent, branding and task completion for consumers. From an advertiser perspective, it enables advertisers to....More>>>

Google AdWords Bidding Strategies – The Complete Guide

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Bidding Strategies it may be a bit confusing as to what type of bidding is available and how it works. Cost-per-click (CPC) bidding has never been so advanced – and so complicated.

Manual CPC

This is the classic setting for having total control....More>>>

The 4 Levels of UX Design

Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That’s just putting lipstick on the pig. Or, as they say in Maine, “you can’t get there from here.”

Good UX design actually starts before you even build something. Consider the four levels of UX design.

1. Objective

Define observable and measurable....More>>>

Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs.

What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search....More>>>

The 4 Levels of UX Design

Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That’s just putting lipstick on the pig. Or, as they say in Maine, “you can’t get there from here.”

Good UX design actually starts before you even build something. Consider the four levels of UX design.

1. Objective

Define observable and measurable....More>>>

21 Best FREE SEO Tools for On-Page Optimization

Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

Google’s Matt Cutts has remarked that no one should be surprised....More>>>

Google+ Hangouts on Air, Videos & Photos Enhancements Revealed

This morning in a San Francisco warehouse Google had rented out for the occasion, the search and social giant unveiled new and upgraded features for Google+, their social networking platform. A blog post released to coincide with the event reveals details of the upgrade, which brought 18 more Google+ features.

Google+ Video Enhancements: Auto Awesome Movies

This announcement means....More>>>