Monthly Archives: April 2017

Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

Content led digital marketing is hard. I get it. Almost every day I have the discussion with an in-house marketer or business owner wanting to realign strategy for 2014 and put content at the heart of their approach.

It’s the right thing to do. But like everything worth doing, it isn’t easy. You need a team of specialists and a deep understanding of content strategy to execute....More>>>

Google Wins Book Lawsuit – Judge Rules Digitization Service ‘Fair Use’

Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google’s use of copyrighted material was allowed under fair use.

The case, brought against Google by The Authors Guild, has been running since 2005 and has taken many twists and turns along the way. This latest part began in 2012 following a judge’s ruling that The Guild could....More>>>

In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites

Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.”

It’s explained in detail in a new version of Google’s “Search Quality Ratings Guidelines” — the document that’s used by the company’s cadre....More>>>

Make Way for YouTube Partner Channels in Online Video Rankings

If you know some of the advertisers or media buyers who’ve been waiting for Google to let you place Nielsen measurement tags on YouTube ads before buying more advertising on the online video site, then you should let them know that they’ve missed the duck boat in the victory parade.

The latest data from comScore Video Metrix showed that 189 million Americans, 87.1 percent of....More>>>

7 Ways Your Content Can Increase Facebook Engagement

Raise your hand if you’ve ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

While traditional wisdom points us in the direction of advice such as following the 60/30/10....More>>>

Find & Hire Talent With LinkedIn Education and the Student Job Portal

If you’re a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal.

The Answer to Your Hiring Problems

If used correctly with thought behind it, you will find the exact right fit for your company. LinkedIn’s tool can be useful to find paid interns and entry-level employees in....More>>>

Google Blocks Child Abuse Images on 100,000 Search Terms

Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to illegal material.

Microsoft is also preparing to announce its own efforts along with Google and other web firms and ISPs.

In....More>>>

Find & Hire Talent With LinkedIn Education and the Student Job Portal

If you’re a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal.

The Answer to Your Hiring Problems

If used correctly with thought behind it, you will find the exact right fit for your company. LinkedIn’s tool can be useful to find paid interns and entry-level employees in....More>>>

Google Blocks Child Abuse Images on 100,000 Search Terms

Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to illegal material.

Microsoft is also preparing to announce its own efforts along with Google and other web firms and ISPs.

In....More>>>

Make Way for YouTube Partner Channels in Online Video Rankings

If you know some of the advertisers or media buyers who’ve been waiting for Google to let you place Nielsen measurement tags on YouTube ads before buying more advertising on the online video site, then you should let them know that they’ve missed the duck boat in the victory parade.

The latest data from comScore Video Metrix showed that 189 million Americans, 87.1 percent of....More>>>