Monthly Archives: April 2017

Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

Content led digital marketing is hard. I get it. Almost every day I have the discussion with an in-house marketer or business owner wanting to realign strategy for 2014 and put content at the heart of their approach.

It’s the right thing to do. But like everything worth doing, it isn’t easy. You need a team of specialists and a deep understanding of content strategy to execute....More>>>

Google Wins Book Lawsuit – Judge Rules Digitization Service ‘Fair Use’

Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google’s use of copyrighted material was allowed under fair use.

The case, brought against Google by The Authors Guild, has been running since 2005 and has taken many twists and turns along the way. This latest part began in 2012 following a judge’s ruling that The Guild could....More>>>