Monthly Archives: September 2017

Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

In November, we reported that Microsoft was looking into switching their search traffic into encrypted SSL search. And it looks as if that might be becoming a reality now.

Currently, the Bing encrypted search seems to be completely optional, and they don’t seem to be promoting their encrypted search at this time.

Doing searches on Bing takes you to the unencrypted http://www.bing.com....More>>>

European Search Awards Entry Deadline is Fast Approaching

Time is quickly running out to enter your nominations for the European Search Awards. The entry deadline is Friday, January 17, for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during Reykjavik Internet Marketing Conference (RIMC 2014).

Entries opened on November 11 for 21 categories. They are:

Best use of SearchRetailFinanceTravel....More>>>

Using the DMAIC Process for SEO Projects

Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it’s algorithm every single year. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job.

DMAIC offers you a unique way to....More>>>

Unruly’s Second Opinion on Top 10 Social Video Trends for 2014

Last week, Search Engine Watch shared our top 10 predictions for video in 2014. This week, Unruly Media shared its 10 social video predictions for 2014.

Why would you want to get a second opinion on which way video marketing is headed in the coming year? According to a panel at the 2014 International CES, which is being held this week in Las Vegas, brand advertisers are about to stream onto....More>>>

Google Wins Brand of the Year, Ad of the Year

Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for “Here’s to 2013” from Ace Metrix, a television and video advertising analytics company.

This is a significant achievement – particularly since Eric Schmidt, executive chairman of Google, once said hell would freeze....More>>>

Content Strategy for an International SEO Campaign

A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign.

What is Content Strategy?

The term content strategyis how we refer to the purpose, creation, and distribution of information that we create.....More>>>

Facebook to Kill Sponsored Stories

Marketers and Facebook users have had a love-hate relationship with Facebook’s Sponsored Stories advertisements. The ads can convert very well, but many users found Sponsored Stories creepy, as Facebook started turning pages you liked into ads, using your name and profile picture.

Sponsored stories are the ads that appear within your news stream when someone you’re friends with....More>>>

The New AdWords Opportunities Tab – How to Get the Most Out Of It

Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. The new graphical interface provides more in depth insights on ways to improve your campaign performance.

This tool is great because it’s constantly checking for new areas of optimization that you can focus on. For....More>>>

Content Strategy for an International SEO Campaign

A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign.

What is Content Strategy?

The term content strategyis how we refer to the purpose, creation, and distribution of information that we create.....More>>>

Google Wins Brand of the Year, Ad of the Year

Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for “Here’s to 2013” from Ace Metrix, a television and video advertising analytics company.

This is a significant achievement – particularly since Eric Schmidt, executive chairman of Google, once said hell would freeze....More>>>