Today I’ll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She’s tasked a panel including Simon Heseltine, Rob Snelland myself to talk about “Modern Search Engine Optimization”.
While SEO is a billion dollar industry, many companies focused on advertising are quite new to how SEO might fit within an online marketing strategy. With plenty of outdated and mis-information online amidst a fast changing industry, it can be a challenge to have confidence in what’s true and best practices. Few marketers want to invest in something they don’t quite understand. Or at least not understand where it fits for connecting the brand and customers to drive revenue.Related: Top Stocks To Buy For 2018
So part of the education process is a framing of what SEO is and more importantly where it fits within a digital marketing mix. While there may be appreci ation for what SEO could do, there’s plenty of opportunity to clarify Search strategy, applications, business value, workflow and essentially where SEO might fit within the marketing mix. To that end, here are few tips:Related: Best Stocks To Buy For April 2017
1. What are a few best practices for getting your content out in front of the competition on today