Category Archives: Auto

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t.

The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in.

Testing....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>

2 Essential Pivot Table Skills for Marketers – Summarizing Data and Calculated Fields

We’ve previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we’re going a half-step beyond the basics of setting up a pivot table, by exposing “must-know skills” for digital marketers.

You must know how to use these two essentials in order to get a different perspective on your marketing....More>>>

Marin – 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014

By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance....More>>>

Google Reveals Contact Lens That Monitors Diabetes

Google has unveiled its plans for a new type of “smart contact lens” intended to help people with diabetes keep track of their fluctuating glucose levels in a passive way, instead of requiring a painful pin-prick several times a day.

The lens is said to contain “chips and sensors so small they look like bits of glitter” and an antenna “thinner than a human hair”....More>>>

Google Glass Driving Case Thrown Out of Court

A Google Glass tester who was ticketed for wearing the device while driving has seen her case dismissed.

Cecilia Abadie was pulled over by a California Highway Patrol officer in October for speeding, but when officer realized that she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving.

The San Diego municipal court ruled however that there....More>>>

Facebook Adds Trending Topics

Facebook has released a new feature similar to one Twitter has offered for quite some time. A new trending box will appear on the top right side of your Facebook news stream page.

Facebook’s trending topics will highlight links to popular stories on Facebook. Clicking through to these topics will show you what other people are saying about it.

The new trending future is designed....More>>>

Google Reveals Contact Lens That Monitors Diabetes

Google has unveiled its plans for a new type of “smart contact lens” intended to help people with diabetes keep track of their fluctuating glucose levels in a passive way, instead of requiring a painful pin-prick several times a day.

The lens is said to contain “chips and sensors so small they look like bits of glitter” and an antenna “thinner than a human hair”....More>>>

Matt Cutts – Google Search Result Positions Aren’t Weighted Differently

When it comes to Google’s search algorithm, there’s still a lot of mystery and misconception about how exactly it works.

In a new webmaster help video, Google’s Matt Cutts discusses whether an identical algorithm is applied to all search results, or if there are different algorithms that apply to different search results based on things such as freshness, backlinks, or....More>>>

Facebook Adds Trending Topics

Facebook has released a new feature similar to one Twitter has offered for quite some time. A new trending box will appear on the top right side of your Facebook news stream page.

Facebook’s trending topics will highlight links to popular stories on Facebook. Clicking through to these topics will show you what other people are saying about it.

The new trending future is designed....More>>>