Category Archives: Auto

2 Essential Pivot Table Skills for Marketers – Summarizing Data and Calculated Fields

We’ve previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we’re going a half-step beyond the basics of setting up a pivot table, by exposing “must-know skills” for digital marketers.

You must know how to use these two essentials in order to get a different perspective on your marketing....More>>>

Marin – 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014

By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance....More>>>