Category Archives: Beauty

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.

Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages....More>>>

What is Duplicate Content?

We all know that duplicate content is a bad thing, right? But what is it? And why is it bad?

To fully understand the issue of duplicate content, we need to look at it not from the context of a website owner, but rather from the perspective of a search engine trying to provide the best possible experience to its users. From that primary standpoint we can then carry the principles forward....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>

Don’t Stick a Fork in Guest Blogging Yet…

I’m a professional link builder – I’ve literally built a business around building links.

Needless to say, I take it pretty seriously when Google’s head of webspam vents some frustration on the internet which leads to further link building fear, uncertainty and doubt.

I’m, of course, referring to what Matt Cutts wrote on January 20:

Okay, I’m....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>

Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed Twitter accounts of the Interbrand 2013 Top 100 Brands (“Interbrand”) and the Forbes 100 Best Small Companies in America (“Forbes”) to get a picture of what enterprise brands and....More>>>