Category Archives: HealthCare

States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they’re finding few opportunities to do so as Google, Twitter, and Facebook aren’t budging.

Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase....More>>>

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t.

The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in.

Testing....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

What is Duplicate Content?

We all know that duplicate content is a bad thing, right? But what is it? And why is it bad?

To fully understand the issue of duplicate content, we need to look at it not from the context of a website owner, but rather from the perspective of a search engine trying to provide the best possible experience to its users. From that primary standpoint we can then carry the principles forward....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on reputation management for marketers.

ClickZ (CZ): You’re best known as the driving force behind MarketingPilgrim.com, how did you get into the online reputation arena?

Andy....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>