Category Archives: Insurance

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t.

The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in.

Testing....More>>>

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t.

The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in.

Testing....More>>>

Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search

Never dull, the Pinterest platform was abuzz with news this week, including an announcement for a new recipe search for special dietary needs and a couple features spotted by users in testing, including personalized home pages and functional GIF images.

1. Personalized Home Pages

Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported....More>>>

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.

Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages....More>>>

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.

Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>