Tag Archives: Online Marketing

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.

Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.

Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Employees & Your Brand – How to Reduce the Risk of Reputation Nightmares

Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of social training for your employees? Do you monitor to see what they’re saying?

Do you have any idea how your employees are representing your company on social networks? Do you know how to respond when you encounter an employee created social media....More>>>

The 2014 Super Bowl Commercials Just Kicked Off

It’s just under two weeks until the Super Bowl 48, when football fans will see whether the Denver Broncos or Seattle Seahawks will take home the championship, and we’ll see which Super Bowl commercials score big with viewers.

Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched before....More>>>

The 3Ps of Content Measurement – Page Rank, Traffic & Engagement

Let’s say you’re moving into a new home, and you’re bringing all your existing furniture with you. In order to decide where each piece of furniture should go, you need to know the size and the layout of the room, and the size and shape of each piece of furniture.

Knowing the measurements helps you map the layout of your new home and makes moving a more efficient process.....More>>>