Tag Archives: PR

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

New Google Shopping Overview & 4 New Tools

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

Here are the major changes happening with Google Shopping Campaigns.

Google Shopping Campaign Structure

Google Shopping Campaigns are a new way to....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on reputation management for marketers.

ClickZ (CZ): You’re best known as the driving force behind MarketingPilgrim.com, how did you get into the online reputation arena?

Andy....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed Twitter accounts of the Interbrand 2013 Top 100 Brands (“Interbrand”) and the Forbes 100 Best Small Companies in America (“Forbes”) to get a picture of what enterprise brands and....More>>>

Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed Twitter accounts of the Interbrand 2013 Top 100 Brands (“Interbrand”) and the Forbes 100 Best Small Companies in America (“Forbes”) to get a picture of what enterprise brands and....More>>>

Matt Cutts Says ‘Stop’ Guest Blogging for SEO – Here’s Everything You Need to Know

We’ve been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only a matter of time before Google would need to do something about the problem.

Google’s Distinguished Engineer Matt Cutts, posting on his....More>>>

The 3Ps of Content Measurement – Page Rank, Traffic & Engagement

Let’s say you’re moving into a new home, and you’re bringing all your existing furniture with you. In order to decide where each piece of furniture should go, you need to know the size and the layout of the room, and the size and shape of each piece of furniture.

Knowing the measurements helps you map the layout of your new home and makes moving a more efficient process.....More>>>