Tag Archives: Search Engine Optimization

States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they’re finding few opportunities to do so as Google, Twitter, and Facebook aren’t budging.

Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase....More>>>

A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less....More>>>

Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

What is SEO, really? You’re bound to get a slightly different answer from each person you ask, based on their frame of reference.

Because there are so many aspects of search, and the rules continually change according to algorithm updates designed to prevent manipulation, an entire industry has been built around a gray area that can be overwhelming for some.

For those of us....More>>>

Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on reputation management for marketers.

ClickZ (CZ): You’re best known as the driving force behind MarketingPilgrim.com, how did you get into the online reputation arena?

Andy....More>>>

Google’s Matt Cutts – We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered....More>>>

Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here’s what it looks....More>>>

Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed Twitter accounts of the Interbrand 2013 Top 100 Brands (“Interbrand”) and the Forbes 100 Best Small Companies in America (“Forbes”) to get a picture of what enterprise brands and....More>>>

Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed Twitter accounts of the Interbrand 2013 Top 100 Brands (“Interbrand”) and the Forbes 100 Best Small Companies in America (“Forbes”) to get a picture of what enterprise brands and....More>>>

Matt Cutts Says ‘Stop’ Guest Blogging for SEO – Here’s Everything You Need to Know

We’ve been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only a matter of time before Google would need to do something about the problem.

Google’s Distinguished Engineer Matt Cutts, posting on his....More>>>

Matt Cutts Says ‘Stop’ Guest Blogging for SEO – Here’s Everything You Need to Know

We’ve been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only a matter of time before Google would need to do something about the problem.

Google’s Distinguished Engineer Matt Cutts, posting on his....More>>>